we work with companies at the intersection of

behaviour, business & innovation


As we look into the emergent reality, organisations are actively looking at developing capabilities that help them in navigating the dynamic world that we live in. One of the key need is of institutionalising ‘failure’ as part of the DNA.

It is easier said than done, as organisations continue to tread a fine line between short-term goals versus long-term foresight. There are plausible ways through which organisational culture can be built upon. This is where the interplay of Futures Thinking, Business Thinking and Design Thinking comes to the fore.

Le Monturé Strategy (founded in 2013) operates at the intersection of behaviour, business and innovation. Through our vantage point, we are able to have a multi-dimensional perspective that allows us to improve the efficacy of the outcome and drive value for our clients.


With an in-depth cross-domain experience in research, analysis and strategy, our strengths lie in…


We are led by Sajid Khetani

Futures Thinking, Design Thinking and Behavioural Finance Practitioner

Sajid is a Strategy Consultant operating at the intersection of behaviour, business and innovation, with an in-depth cross-domain experience spanning over two decades. He has successfully led business and innovation strategy projects for large companies and startups alike.

His strengths lie in generating actionable insights by decoding human behaviour, mapping business realities and combining them with emerging trends (societal + economic + technology) to create meaningful products and solutions.

He speaks regularly on business innovation and strategy at various forums and engages with educational institutions in the capacity of an industry mentor. Along with it, he shares his thoughts and perspectives that intersect between behaviour, innovation and economics on his blog "SK Notes"

He is a Post Graduate in Business Administration (Finance) from the University of Wales, UK.

Know more about him here.


“I met Sajid working with the German Accelerator. He was super helpful helping me understand the market and very critic in our offer. I really appreciate all the work he helped me achieved. Sajid knows a lot and is very open and generous with his knowledge and contacts. He also shares everything much which is super valuable at early stages of a company.”

~ Jose Luis Araya | CEO, Medine

“We spent several intensive weeks with Sajid as a mentor in the German Accelerator's Next Step India Program. During this time, Sajid provided useful orientation information. His knowledge and his passion for the Indian education market and its development gave us excellent insight. He has understood how to dock ODE as a whole with the corresponding network potential.”

~ Gordian Overschmidt | CEO, ODE Systems

"Sajid led the project and handled the assignment with great ability. He handled all our demands calmly and with patience; ensuring that our senior stakeholders were also equally invested in the project. He was able to bring in wonderful insights to our understanding of our customers; which are helping BPCL shape its service solutions."

~ Jasneet H | Sr. Manager, Corporate Strategy, BPCL


Strategy musings

An aggregation of learnings in the form of ideas, insights, case studies and “what if” scenarios that intersect between behaviour, innovation and economics.